We’re excited to announce the launch of GVFTF co-founder Jason Faria’s monthly industry newsletter, featuring insider insights. With over 25 years of experience in the mobile food and events industry, Jason brings a unique perspective shaped by hands-on experience and entrepreneurial innovation.
In the first monthly post, Jason shares his remarkable journey from working at his family’s PNE concession stand to leading British Columbia’s largest food truck festivals. This personal narrative sets the stage for what readers can expect: authentic, experience-driven insights into the evolving world of food service and event production.
“The industry has undergone a complete transformation since I started,” says Faria. “We’ve moved from simple concessions to a sophisticated market where standing out is crucial for survival.” This transformation is reflected in the numbers – the food truck industry alone has grown from $50 million to $80 million since 2015.
The monthly newsletter aims to address critical challenges facing food vendors and event professionals in 2025 and beyond. Each edition will deliver practical insights on:
- Industry trends and market evolution
- Vendor success strategies
- Event production innovations
- Strategic partnerships
- Hospitality solutions
New posts will be published on the last Monday of each month, setting readers up for the month ahead. The newsletter is a great example of Greater Vancouver Food Truck Festival’s core mission: a commitment to fostering community through shared knowledge and experience. “This isn’t just about observing changes,” Faria notes. “It’s about helping operators and event professionals navigate and thrive in an increasingly competitive landscape.
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